AI Scams Targeting Seniors: Common Scams and How To Spot Them

Key Takeaways 

  • AI scams are becoming harder to spot because the technology behind them keeps improving. 
  • Scammers use short audio clips to make fake phone calls that sound just like a family member. This is called “voice cloning.” 
  • Deepfake pictures and videos use AI to alter or generate images, video, and audio that look and sound real, even when they aren’t. 
  • Phishing emails and texts use AI to imitate real banks, credit card providers, or government agencies. 
  • Automated attacks use AI-built malware or fake tech support calls to steal passwords and personal information. 

What are AI Scams? 

AI scams use artificial intelligence software to make fraud feel remarkably realistic and personal. In the past, scam emails and fake phone calls were often easy to spot because of obvious typos, odd phrasing, or robotic voices. Today, scammers use AI tools to quickly draft convincing messages, fake familiar voices, and even alter videos. These tools allow cybercriminals to gather details from public social media profiles to customize their outreach to individual targets. 

A global study by security firm McAfee found that one in four adults has encountered an AI voice scam or knows someone who has. Among those targeted by a cloned voice message, 77% reported losing money. Additionally, the FBI’s Internet Crime Complaint Center reported nearly $893 million in total losses connected to AI-driven scams in 2025, with older adults bearing a significant portion of that financial damage. 

Common AI-Driven Scams 

Voice cloning 

Voice cloning software needs only three seconds of recorded audio, often pulled from a public video on social media, to recreate a person’s speech patterns. Scammers use this technology to impersonate children or grandchildren in distress. 

A common example is the emergency grandparent scam. A caller sounding exactly like a family member claims they have been in an accident, stranded while traveling, or arrested, and urgently need money for bail or medical bills. They often urge you to keep the call secret from other relatives. 

This scam relies on sudden panic, pushing you to react before verifying the claim. To protect yourself, hang up and call your relative back directly using the phone number saved in your address book. Many families also establish a private code word to confirm identity during urgent calls. 

Deepfakes 

A deepfake is a photo, video, or audio clip created or modified using AI to make someone appear to say or do things they never did. 

In romance scams, fraudsters build fake online profiles using deepfake photos or videos to appear attentive and caring. Over time, they ask for money to cover travel costs or sudden emergencies. Deepfakes are also used in impersonation schemes, sending altered photos or video messages of a loved one claiming to be in trouble. 

These tactics aim to build emotional trust over time before requesting money. Watch for visual irregularities like unnatural blinking, blurry lines around the face, or audio that lags slightly behind lip movements. If someone you have never met in person asks for financial help, pause and verify their story independently. 

Phishing emails and texts 

Phishing is when a scammer sends a fake email or text pretending to be a company or agency you trust, hoping you’ll click a link or share personal information. AI has made these messages far more convincing than the phishing attempts of the past. 

Scammers can now generate emails and texts that closely imitate a real message from your bank, your credit card company, or even the Social Security Administration. These messages might say there’s a problem with your account and ask you to click a link to fix it. AI also helps scammers personalize these messages, using information about you they’ve found online to make the message feel like it was written just for you. 

To protect yourself, avoid clicking links in unexpected emails or texts. Instead, go directly to the company’s website or call the number on your bill or card. Legitimate companies rarely ask you to confirm personal information by clicking a link. 

Automated attacks 

Automated attacks use AI to run scams at a large scale, often without a real person on the other end. This can include AI-built malware designed to sneak past antivirus software, or a fake tech support call claiming there’s a virus on your computer. 

Some scammers pose as tech support and ask for remote access to your computer. Others ask you to plug your phone into an unfamiliar charging station or public power outlet, which can secretly install malware and steal your information. Others send pop-up warnings that look like they’re from your computer, pressuring you to call a number for help you don’t actually need. 

To protect yourself, avoid public charging stations when you can, and use your own charger and outlet instead. Change your passwords regularly and turn on two-factor authentication for your important accounts, which asks for a second form of verification beyond just your password. If you get an unexpected call about a computer problem, hang up and contact the company directly using a number you look up yourself. 

5 Warning Signs of an AI Scam 

  • Unnatural language: Watch for generic phrasing, an oddly formal tone, or a voice that sounds slightly off. AI-generated messages sometimes repeat the same words or phrases or use language that feels stiff and impersonal. 
  • High-pressure pitches: Scammers create urgency in hopes that you act before you think. If someone insists you do something immediately, without giving you time to think it over or check with someone else, treat that pressure itself as a warning sign. 
  • Unusual requests for money: Be suspicious of anyone who asks you to pay using gift cards, wire transfers, or cryptocurrency. These payment methods are hard to trace and even harder to get back once sent. 
  • Visual or audio inconsistencies: In photos, videos, or calls, look for small details that seem off, like strange lighting, blurry edges, or a voice that doesn’t sound quite right. Even if you can’t point to exactly what’s wrong, trust that uneasy feeling. 
  • Requests for personal information: Be cautious if someone asks for details like a family member’s full name, your Social Security number, or your bank account information, especially if they contacted you first. 

How to Protect Yourself From AI Scams 

AI scams are getting more realistic every year, but that doesn’t mean you’re powerless against them. Build these habits to protect yourself from those who mean you harm: 

  • Verify callers’ identities: If someone claims to be a family member or a representative from a company, hang up and call them back using a number you already have saved. 
  • Be skeptical on social media: Be cautious of new online relationships, investment opportunities, or contest wins that show up in your feeds, especially if the person or offer pressures you to act quickly. 
  • Be extremely cautious with money transfers: Avoid sending money through gift cards, wire transfers, or cryptocurrency, and never send money to someone you haven’t met in person without confirming their story independently. 
  • Report suspicious activity: If you spot a scam, report it to the Federal Trade Commission at reportfraud.ftc.gov, or call the National Elder Fraud Hotline at 1-833-372-8311. 

Scammers are always updating their tactics, so staying informed about the latest scams, and knowing what the schemes look and sound like, remains the best defense you have against them. 

Frequently Asked Questions 

What is an AI scam? 

An AI scam uses artificial intelligence tools, like voice cloning or deepfake video, to impersonate real people or create highly convincing fake messages. These scams are often more personalized and harder to spot than older, more generic scam attempts. 

How does the grandparent scam work? 

A scammer calls pretending to be a grandchild or other family member in trouble, often claiming they’ve been in an accident or arrested and need money right away. Some scammers use AI voice cloning to make the call sound like a real family member’s voice. 

How can I tell if a photo or video is a deepfake? 

Look for small inconsistencies, like blurry edges, strange lighting, or a voice that doesn’t quite match how the person normally sounds. If someone you’ve never met in person is asking you for money, treat that as a red flag regardless of how convincing the photos or videos look. 

What should I do if I think I’ve been scammed? 

Stop all contact with the scammer and avoid clicking any links or sending more money. Change your passwords, contact your bank if you shared financial information, and report the scam to the FTC or the National Elder Fraud Hotline. 

Are AI scams becoming more common? 

Yes. The FBI’s Internet Crime Complaint Center included a dedicated section on AI scams in its 2025 report for the first time, linking these schemes to more than 22,000 complaints and close to $893 million in losses.

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